Second Chance
Overview
In the dynamic landscape of the beauty industry, I harnessed the spirit of entrepreneurship to identify a compelling niche: patrons seeking a fresh start for their skin and hair. Leveraging my expertise in beauty market research, I meticulously analyzed the needs of a Gen Z audience, paving the way for a new brand called Second Chance, with a product line committed to providing solutions for revitalizing damaged hair and skin.
Each product in the family has a different purpose. The product range, united by a vibrant tropical color scheme, encapsulated various sensory experiences, with each hue symbolizing elements of a Caribbean landscape: green suggesting palm leaves, blue the clouds on a bright sunny day, and yellow the shining sun.
In addition to my entrepreneurial role, my expertise extended to 3D motion graphics and art direction for a photoshoot and product video. I orchestrated captivating imagery set against a lush tropical backdrop, strategically incorporating botanical elements to highlight the diverse solutions within each container. Together, these elements wove a narrative of luxury and sensory engagement, ensuring Second Chance's success in the competitive beauty market.
Contrasting from the colorful display, a sleek, wave-like logotype and metallic logo on each bottle represents the significance of a second ritual and two diverse strands of hair. My multifaceted contributions extended to packaging design, where I enhanced the brand's luxury appeal by introducing silver foil on the Second Chance logotype and printed folding cartons on soft-touch Neenah paper.
I also took on the exciting task of designing a retail space that would serve as the perfect home for the Second Chance product line, envisioning a space that reflected the brand's essence of rejuvenation and elegance. The retail environment I designed was carefully curated to be a haven of luxury and sensory delight, mirroring the lush and tropical landscapes featured in the product visuals. This retail space was more than just a store; it was a sensory oasis where customers could explore and connect with the brand's vision and values.
To further enhance the connection between customers and the Second Chance product line, I envisioned a unique experience that allowed individuals to visualize the products in their own home. Drawing upon my expertise in brand identity and packaging design, I meticulously crafted a luxury bathroom to show the products in their environment. This immersive approach not only accentuated the brand's commitment to delivering premium solutions but also reinforced the idea that Second Chance was more than just skincare; it was a lifestyle.
