About
About
It started behind the lens — producing shoots with celebrity talent and working my way up on major campaigns nationwide. On sets for brands like Lululemon, Goop, and Condé Nast, I learned that great work is never a solo act. It’s built on trust, timing, and cross-functional teamwork under pressure. Over the past 12 years, I’ve brought that mindset across industries — from Apple product launches to NFL stadiums seen by over 150 million people. Today, I work as an Art Director and Producer with one simple goal: bringing stories to life.
Studying film and photo production at the Rochester Institute of Technology, sound design at UCLA, and graphic design at ArtCenter College of Design built a foundation that bridges concept and execution. I call it Inztynct™: an evolved form of intuition honed by experience, risk, and refined taste. Most importantly, I believe great leadership begins with empathy. My approach centers on amplifying every team member’s voice — because when creatives have a seat at the table, every story finds its power.
A branding service usually involves creating a cohesive and appealing brand identity for a product or company. This identity goes beyond the visual aspects and encompasses the overall perception and experience that customers have with the brand.
The development service usually covers a series of activities that help transform a concept or idea into a tangible and functional product. These services can vary depending on the specific skills of the designer, the industry and the nature of the product to be developed.
The strategic design service involves a comprehensive approach to creating and developing products that align with the company's goals and objectives. It goes beyond the aesthetic aspects of the product and takes into account the wider context of the company.
The strategic design service involves a comprehensive approach to creating and developing products that align with the company's goals and objectives. It goes beyond the aesthetic aspects of the product and takes into account the wider context of the company.
2014 RH/SP Exhibiting Artist
2014 Communication Arts FRESH
2013 PDN Photo Annual Winner
2012 ADDY District 2 Silver Award
2012 ADDY RAF Gold Award
2012 RIT Owen Butler Scholarship
2012 RIT SPAS Honors Show
2011 RIT SPAS Honors Show
2011 RIT Bill Reedy Scholarship
2010 RIT Robert Elder Scholarship