BCBGMAXAZRIA
Overview
BCBGMAXAZRIA, founded by designer Max Azria, emerged as a prominent fashion label known for its chic and modern designs, capturing the essence of modern sophistication and style. As a Senior Manager, I worked with the Creative Director John Mclean to direct photography and retouching workflows at BCBGMAXAZRIA and its three sister companies, navigating the intricate realm of visual storytelling within the fashion industry.
My role involved directing an overseas team for assets on an online retail space, orchestrating the creation of four advertising campaigns monthly. This feat demanded creative coordination and precise execution across continents. Managing the production of several hundred ecommerce assets daily for the launch of fashion collections required meticulous attention to detail, ensuring each image perfectly encapsulated the brand's unique vision and allure.
Beyond strategizing, I was also hands-on in shooting e-commerce imagery, imprinting my creative vision onto each image. My expertise in color correction played a pivotal role in enhancing the vibrancy and accuracy of garments, ensuring that each piece captivated its true essence.
BCBGeneration, a sister brand designed for teenagers and young girls, required a fresh creative strategy. Creating artwork for BCBGeneration required a unique pastel color scheme and a deep understanding of social media marketing to attract a younger audience.
Hervé Léger is the epitome of luxury fashion. As a French fashion house founded by designer Hervé Peugnet, the brand is known for its elevated style. This required a disciplined eye for minimalism to create a refined look and feel.
My tenure at BCBGMAXAZRIA stood as a testament to my adeptness in managing multifaceted creative workflows, imprinting my mark on the visual identity of a renowned fashion powerhouse.
